Tanda, a home-use beauty devices company, has partnered with television dancing star, Kym Johnson, for the launch of a nationwide long-form infomercial campaign. The professional dancer will appear in the Tanda Pearl “Celebrity Smile Secrets” campaign launching now in top U.S. markets. By teaming up with Johnson for this launch, the brand hopes to generate excitement for the new technology and also tap into a new distribution channel for the brand. The Tanda Pearl at-home teeth whitening device uses a patented ionic technology and is designed to provide results after five minutes and professionally whiter teeth after five days. Johnson will be joined by leading experts in their respective fields such as cosmetic dentist Dr. Rene Dell’Acqua.

“We are thrilled to have Kym Johnson and the extraordinary panel of experts on board with Tanda Pearl as the brand moves into a new territory,” says Fabian Tenenbaum, CEO of Syneron Beauty, the maker of Tanda branded products. “We now have the opportunity to speak directly to our consumers, highlighting the revolutionary technology behind Tanda Pearl and the remarkable results that can be achieved using this system.”